I built hogiah because I needed it for my own brand. Then I realized every Taiwan SMB owner faces the same problem. So I'm sharing the solution.
hogiah is the romanized spelling of 好額（hó-gia̍h）— Taiwanese Hokkien for "wealthy" or "prosperous". It's a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) platform built for Taiwan-based SMBs.
It monitors how 6 standard AI search engines describe, cite, and recommend your brand — and gives actionable, executable recommendations to improve your visibility.
hogiah began at DearDearly, a semi-permanent makeup studio in Taipei. In late 2024, founder Leo Hu asked ChatGPT to recommend a microblading studio in Taipei. It gave five names — none of them were his. Worse, three had no website. The citations? A 2019 Pixnet blog post, one Dcard review, and Google reviews.
His website — carefully designed, SEO-optimized, professionally photographed — was completely invisible to ChatGPT. So were most of his peers' websites. The traditional SEO playbook stops at Google's first page. But Google's first page is becoming irrelevant to a growing share of customers.
DearDearly became hogiah's first design partner. Every feature is dogfooded against a real Taiwan beauty brand before being released to other customers. That's why hogiah understands Taiwan Medical Care Act § 85-1 compliance, PTT and Dcard citation patterns, and the specific query phrasing Taiwan consumers use.
6 standard AI engines, 6-dimension scoring, and a Fix Agent that turns data into action.
ChatGPT · Perplexity · Google AI Overview · Gemini · Claude · Grok — all simultaneously. (DeepSeek & Copilot available as Enterprise custom engines.)
Structured Data · Citability · Authority Signals · Semantic Structure · Technical SEO · FAQ Coverage
Specific, executable recommendations — not just data. Example: 'Add LocalBusiness schema with address + priceRange. Expected: +12% ChatGPT visibility in 7 days.'
7 sub-industries: semi-permanent makeup, skincare DTC, beauty services, medical aesthetics clinics, lifestyle e-commerce, and more.
Subscribe to monthly tracking and receive weekly email summaries of visibility changes, new citations, and competitor movements.
| Feature | hogiah | Profound | Peec AI | AthenaHQ |
|---|---|---|---|---|
| Starting Price | NT$ 990 (~USD $33)/月 | USD $99/月 | EUR €85/月 | USD $95/月（年繳） |
| AI Engines Covered | 8+ | 1–10（依方案） | 9+ | 8（所有方案） |
| Action Recommendations | ✅ Fix Agent | ❌ 純數據 | ❌ 純數據 | ✅ Action Center |
| Onboarding Time | ~10 分鐘 | 需預約 Demo | ~10 分鐘 | 中等 |
| Taiwan-Specific Queries | ✅ 350+ 範本 | ❌ | ❌ | ❌ |
| Medical Care Act § 85-1 Awareness | ✅ | ❌ | ❌ | ❌ |
| ECPay Payment Support | ✅ | ❌ | ❌ | ❌ |
| Founder-Direct Support (LINE) | ✅ | ❌ | ❌ | ❌ |
| Primary Customer Base | 台灣中小企業 | Fortune 500 大企業 | 歐盟中小企業 | 美國新創 |
Profound ($1B valuation, Sequoia + Lightspeed backed) targets Fortune 500. hogiah serves the SMB market they ignore, at 1/3 the price, with deeper Taiwan localization.
Studios offering brow tattooing, lip blushing, and lash extensions are increasingly discovered through 'recommend' AI searches. hogiah tracks how each brand ranks across engines, surfaces competitor citations from PTT/Dcard, and recommends content additions.
Example: Customer asks ChatGPT 'Taipei best microblading studio' → ChatGPT cites a 2019 Pixnet blog post → hogiah identifies this gap → recommends specific content additions → visibility improves over 4 weeks.
Clinics offering laser treatments, botox, hyaluronic acid fillers, and surgical procedures need careful compliance with Taiwan Medical Care Act § 85-1 while still improving AI visibility. hogiah's Solutions module includes built-in compliance warnings, helping you stay visible without crossing regulatory lines.
DTC skincare brands compete for 'best for sensitive skin' and 'brightening serum' AI recommendations. hogiah tracks share-of-voice across all AI engines and identifies which review sources (Dcard, PTT, Cosme) AI engines most frequently cite.
Nail salons, hair salons, spas, and massage studios increasingly receive customers who first asked AI for recommendations. hogiah's per-customer query templates include 50+ niche-specific questions for each sub-industry.
Brands selling through Shopify, Cyberbiz, and other e-commerce platforms can track how AI engines describe their product category and brand position. hogiah helps you find gaps in AI shopping recommendations and build a content strategy to improve citation rates.
Generative Engine Optimization (GEO) is the practice of optimizing content, structure, and brand presence so that generative AI assistants — like ChatGPT, Perplexity, Google Gemini, and Anthropic Claude — accurately describe, cite, and recommend your brand when users ask relevant questions. GEO is the successor discipline to traditional SEO: where SEO targeted Google's 'ten blue links' ranking algorithm, GEO targets large language model behavior — including which sources the model cites, how it describes entities, and which brands it recommends.
More questions? LINE the founder directly, reply within 48 hours.
hogiah was not designed in a conference room.
I run DearDearly, a semi-permanent makeup studio in Taipei. In late 2024, I asked ChatGPT to recommend a microblading studio in Taipei. It gave me five names. None of them were mine. Worse — three of the recommendations were studios with no website at all. The citations? A 2019 Pixnet blog post, one Dcard review, and Google reviews.
My website — carefully designed, SEO-optimized, professionally photographed — was completely invisible to ChatGPT. So were most of my peers' websites.
The traditional SEO playbook stops at Google's first page. But Google's first page is becoming irrelevant to a growing share of customers. The new battlefield is whether AI assistants choose to mention your brand at all — and if they do, whether they describe you accurately.
I built hogiah because I needed it for DearDearly. Then I realized every Taiwan SMB owner faces the same problem. So I'm sharing the solution.
Start with a free GEO health check, or talk directly with the founder via LINE.