Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is an optimization strategy for AI search engines. When users search through ChatGPT, Gemini, or Perplexity, these engines pull content from the web to answer questions. GEO makes your website more likely to be cited and recommended by AI.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO optimizes for Google search rankings. GEO optimizes for whether AI search engines (ChatGPT, Gemini, Perplexity) will cite and recommend your website. They're complementary — GEO focuses more on structured data, content citability, and authority signals.

Question 3

Is this tool free?

Accepted Answer

The GEO score and quick improvement tips are completely free, no sign-in required. The full analysis report (including AI citation testing, detailed 6-dimension analysis, fix suggestions, and keyword recommendations) is available for NT$199/site (early bird pricing). One payment unlocks 3 domains with lifetime access.

Question 4

What is AEO (Answer Engine Optimization)?

Accepted Answer

AEO (Answer Engine Optimization) is the practice of optimizing your content to appear as direct answers in AI-powered search engines and answer engines. While GEO covers the broader strategy of visibility across generative AI platforms, AEO specifically targets how well your content serves as a definitive answer when users ask questions through ChatGPT, Perplexity, Google AI Overview, and similar tools. AEO matters because AI engines increasingly provide direct answers instead of links — if your content isn't structured as a clear, authoritative answer, it won't be selected. Key AEO tactics include FAQ schema markup, concise answer-first formatting, entity optimization, and building topical authority.

Question 5

How do I check if my website appears in ChatGPT search results?

Accepted Answer

Manually checking your visibility in ChatGPT is unreliable because AI responses vary by session, user context, and model version. There's no fixed ranking page you can check like Google search results. hogiah solves this by running automated, systematic queries across ChatGPT, Perplexity, Gemini, and Google AI Overview to track whether your brand or website is being cited. The platform monitors your visibility over time, detects changes in citation patterns, and provides actionable reports so you know exactly where you stand across all major AI search engines.

Question 6

What is the difference between GEO and AEO?

Accepted Answer

GEO (Generative Engine Optimization) is the broad discipline of optimizing content for all generative AI platforms — it encompasses technical optimization, content strategy, and visibility tracking across AI search engines. AEO (Answer Engine Optimization) is a subset focused specifically on making your content the preferred answer when users ask direct questions. Think of it this way: GEO ensures your brand is visible and cited across AI platforms, while AEO ensures your specific content is selected as the authoritative answer to relevant queries. Both are essential — GEO builds your overall AI presence, and AEO captures high-intent question-based traffic.

Question 7

How can I improve my website's visibility in AI search engines?

Accepted Answer

Improving AI search visibility requires a multi-faceted approach. First, implement structured data (JSON-LD schema markup) so AI engines can parse your content programmatically. Second, add comprehensive FAQ schemas that directly answer common questions in your industry. Third, write authoritative, citation-worthy content with clear claims backed by data. Fourth, optimize for entities — ensure your brand, products, and key concepts are clearly defined. Fifth, build topical authority by covering subjects comprehensively rather than superficially. Finally, monitor your AI visibility using tools like hogiah to track which engines cite you and identify gaps. Regular content updates and fresh data also signal relevance to AI crawlers.

Question 8

What AI search engines should businesses monitor?

Accepted Answer

Businesses should monitor at least five major AI search platforms: ChatGPT (the largest user base for AI-powered search), Google AI Overview (integrated directly into Google search results, affecting billions of queries), Perplexity (growing rapidly as a dedicated AI search engine with real-time citations), Gemini (Google's AI assistant with deep integration into Google's ecosystem), and Claude (Anthropic's AI with a strong user base in professional and research contexts). Multi-engine monitoring is critical because each AI platform uses different models, training data, and citation algorithms — your brand might be well-cited on Perplexity but invisible on ChatGPT. hogiah tracks all of these simultaneously to give you a complete picture.

Question 9

Does structured data help with AI search visibility?

Accepted Answer

Yes, structured data is one of the most impactful factors for AI search visibility. JSON-LD schema markup makes your content machine-readable, allowing AI engines to accurately parse your business information, products, services, FAQs, and expertise. Specifically, FAQ schema helps your answers appear in AI-generated responses, Organization schema establishes your brand entity, Product schema ensures accurate product information, and Article schema helps AI engines understand your content's authority and recency. Without structured data, AI engines must infer meaning from unstructured HTML, which often leads to misinterpretation or omission. hogiah's GEO analysis includes a dedicated structured data dimension that audits your schema markup and provides ready-to-use code fixes.

Question 10

What is Google AI Overview and how does it affect SEO?

Accepted Answer

Google AI Overview (formerly SGE — Search Generative Experience) is Google's AI-powered summary that appears at the top of search results for many queries. Instead of showing only links, Google now generates a synthesized answer using AI, pulling information from multiple web sources. This fundamentally changes SEO because even if your site ranks #1 organically, users may get their answer from the AI Overview without clicking through. To maintain visibility, businesses need to optimize for both traditional rankings AND AI Overview inclusion. This means creating content that AI can easily cite — clear, factual, well-structured information with strong E-E-A-T signals. hogiah tracks whether your content appears in Google AI Overview responses alongside traditional AI search engines.

方案	StarterNT$ 2,490 / 月	GrowthNT$ 7,490 / 月	ProNT$ 13,490 / 月	Enterprise客製
能見度追蹤追蹤你的品牌與競品在各 AI 引擎答案中的出現與排名
追蹤提示詞數 AI 引擎中要監控的查詢字串	50 個	100 個	100 個	客製
可追蹤網域數	1 個	1 個	1 個	客製
自動追蹤頻率	每 2 天	每 2 天	每 2 天	每 2 天
台灣全域 AI 能見度追蹤自助方案為全台灣追蹤；城市級與海外多區域為 Enterprise／客製方案	全台灣	全台灣	全台灣	城市級＋海外
競品監測對標競爭品牌在 AI 答案中的出現狀況
AI 引擎每個方案涵蓋的 AI 答案引擎範圍
涵蓋引擎數	1 個	3 個	6 個	全引擎
Starter 引擎 ChatGPT
Growth 額外引擎 Perplexity、Google AI Overviews
Pro 全引擎 ChatGPT、Perplexity、Google AI Overviews、Gemini、Claude、Grok
內容生成直接產出可發佈的完整原創文章，不只是大綱建議
AI 全文生成（完整原創文章）產出可直接發佈的完整原創文章 — 不是只給大綱或優化建議	5 篇/月	15 篇/月	35 篇/月	客製
知識庫上傳品牌資料，讓生成內容更貼近你的語氣與事實
商機與分析從追蹤資料挖掘曝光缺口，並檢視 AI 對品牌的認知
商機（Opportunities）從追蹤資料中挖掘可優化的曝光缺口
Ask 問答 / 幻覺檢查直接詢問 AI 對你品牌的認知，並比對是否有事實錯誤
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引文拆解看 AI 答案實際引用了哪些來源頁面
引文網路圖視覺化你的品牌、競品與來源之間的引用關係
被追蹤頁面（tracked pages）標記重點頁面，追蹤它們被 AI 引用的情況
數據與匯出把追蹤與引文資料帶進你自己的工作流程
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